Guías e Ideas
Textos honestos y prácticos sobre desarrollo web, la salud de un sitio y lo que vale la pena saber antes de construir. Sin exageraciones, sin muros de jerga — solo la versión directa.
Nota: por ahora los artículos están en inglés. Estamos trabajando para traerlos al español. Mientras tanto, si tienes una pregunta, escríbenos y con gusto te respondemos en español.
The Google Business Profile mistakes most small businesses make
A plain-language guide to the free listing that matters most for local businesses: claiming and verifying, categories, NAP consistency, responding to reviews, real photos, and the free features owners forget. Plus the honest truth — you can do all of this yourself.
Website maintenance: what it is, what it costs, and when you can skip it
An honest look at website maintenance — what it actually covers, what it costs on the market, our from-$300/mo plan, and the part most providers won’t tell you: when a small, simple site genuinely doesn’t need a monthly plan at all.
How to choose a web developer for your small business
A decision-stage guide: the questions to ask before you hire, the ownership and lock-in traps to watch for, how to compare quotes that look nothing alike, and the warning signs worth walking away from — including guaranteed rankings.
Do you need a website if you have a Facebook page or Google Business Profile?
The honest, nuanced answer — what Facebook and Google Business Profile do genuinely well, what you don’t control on someone else’s platform, when a website isn’t your first priority, and the tipping points where owning your own site starts to earn its place.
Why isn’t my website showing up on Google?
An honest diagnostic walkthrough: the difference between indexing and ranking, how to check both with free Google tools, the common causes ordered by likelihood, and what’s fixable now versus what just takes time. Plus the plain truth about ranking guarantees.
How much does a small business website cost in 2026?
An honest breakdown of what a small-business website costs in 2026 — DIY builders, freelancers, and agencies — what actually drives the price up, where our $1,500 starting point sits, and the red flags on both the cheap and the expensive ends.
What AI can actually do for a small business right now
AI is genuinely good at a narrow set of things — drafting, sorting, answering repeat questions, and the busywork around a decision — and genuinely bad at being trusted to decide or talk to your customers unsupervised. Here is the honest line between the two.
How to read a web-design proposal
A good proposal tells you the price, what you are getting, what you are not getting, and what happens if something goes wrong — up front. Here are the red flags to watch for and the questions worth asking any agency, including us.
Why your site feels slow — and what actually fixes it
Most slow sites are slow for four boring reasons: images, fonts, third-party scripts, and where the site is hosted. Here is how to tell which one is hurting you, in plain language, and what actually moves the needle.
The five places a website leaks customers
A business runs like a machine: attention becomes leads, leads become jobs, jobs become repeat work and referrals. Every arrow leaks. Here are the five places we check first, what each one actually looks at, and why a leak there quietly costs you work.
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